Triangulate your thinking – gain better insights for new business
It’s easy to get myopic when you’re busy and working on new business. Soon as the brief lands; you hit the keyboard and start with the solution writing. That doesn’t always lead to the best insights for new business. But I’ve been reminded again recently of the need to hang fire and if at all possible, triangulate your thinking. By that I mean (and may be stating.the.very.obvious) : look …