(note: written originally in 2012, all of my advice still stands but I have updated some links as of Oct 2015 and again in 2020) For ‘Agency’ you can read advertising, marketing, digital marketing, design agency etc. What I’m covering applies to all these fields, I reckon. The reason for this post is that over the last few years I’ve seen …
I wrote an article and an accompanying checklist about the agency discovery process over on the Smart Insights website. Discovery.. what’s that then? The term discovery features (as the first ‘D’) on a lot of agency 4D or 5D process charts. Those charts you’ll see at a pitch if you are a client or in an induction if you just joined the …
A post over on hubspot last week was another reminder (not that we collectively need it..) that there’s a lot of channels available now to market / share via. And you constantly need to stay curious and evaluate which of those could be good for your own objectives and marketing efforts. The question posed (“is Instagram’s new Pinterest-like web platform worth your time?”) would have sounded like martian to the …
Or put another way: ‘we’ve got our social media plan now, do we still need to send out emails?’ Really short post on this : Yes. Yes you do. Don’t stop investing in your database and email campaigns. Email isn’t dead (much like broadcast / print marketing isn’t dead – that’s for another time though). Email is still really effective, responsive because of the fact that it’s personalised and can speak direct and get through the ‘noise’ of updates. …