You want a job in an agency? 10 tips on that initial approach

Digital Agency Team Talent image

(note: written originally in 2012, all of my advice still stands but I have updated some links as of Oct 2015 and again in 2020) For ‘Agency’ you can read advertising, marketing, digital marketing, design agency etc. What I’m covering applies to all these fields, I reckon. The reason for this post is that over the last few years I’ve seen …

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What’s LinkedIn’s Social Selling Index Tool all about?

Hands typing on a macbook to illustrate social selling blog ppost

If you haven’t used it yet, LinkedIn’s Social Selling Index is a useful tool to gauge and then improve your agency / personal / brand profiling and lead generation efforts. As LinkedIn say “Leading social sellers create 45% more opportunities”. Social sellers don’t have to be corporate / account salespeople.  I’ve recommended to clients that they have everyone in the …

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LinkedIn endorsements for profile growth

  Agency Leader? Are you using LinkedIn’s endorsements feature as part of your profile growth? (and by association, that of your agency). Maybe you think it’s a fairly meaningless feature, randomly clicked on by people who have no idea if you have a particular skill or not. Well, I carried out a rough and ready quantification to see just how …

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LinkedIn Marketing – the flawed new endorsement feature

I ran a couple of sessions this week for two sets of clients about LinkedIn Marketing e.g ‘getting the most out of LinkedIn’ and the timing of that coincided with the new Endorsements feature that was launched. Actually, I think it was announced at the end of September but I didn’t notice the feature until this week. And not so much announced as ninja-dropped on everyone with little …

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