I write this at the start of a new year. And I’m thinking about our collective approach to staying ahead in digital. Crystal balls get referred to a lot at this time of year – trying to divine what’s coming in the year ahead. Crystal balls tend to get put away though, once you’ve ‘had a go’ at seeing what’s ahead. I …
Or put another way: ‘we’ve got our social media plan now, do we still need to send out emails?’ Really short post on this : Yes. Yes you do. Don’t stop investing in your database and email campaigns. Email isn’t dead (much like broadcast / print marketing isn’t dead – that’s for another time though). Email is still really effective, responsive because of the fact that it’s personalised and can speak direct and get through the ‘noise’ of updates. …
It’s easy to get myopic when you’re busy and working on new business. Soon as the brief lands; you hit the keyboard and start with the solution writing. That doesn’t always lead to the best insights for new business. But I’ve been reminded again recently of the need to hang fire and if at all possible, triangulate your thinking. By that I mean (and may be stating.the.very.obvious) : look …