AI in Marketing – how will it disrupt the marketing agency world?

AI in Marketing image ROBOTLAB Writing Robot

  There’s been a fair bit of commentary recently about the accelerating development of AI in Marketing. Wider conversations about Artificial Intelligence have gone beyond the uh-oh moment of Watson winning game shows etc. And I got to thinking about what that might mean in my industry. What does the rise of AI in Marketing, in all aspects of the business, mean for marketing communications …

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Using LinkedIn to generate business (the must-try-harder post)

I’ve been guilty, oh internet, of not practising what I preach about LinkedIn. (updated note: this was 2012 .. fast forward to 2017 and I’m all over it] Certainly when it comes to the use of LinkedIn as a lead generating, business building channel. I seem to naturally favour Twitter to read and share links: to garner views and provide (I hope) ‘value’ to …

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