I was interviewed by Robin at Data Hive recently – all about successfully introducing new agency services. My emphasis was on the ‘successful’ part, there are a few potential traps and roadblocks along the way.
Here’s the link to the interview and also Robin’s summation of the key points, which is great:
I talk to agency clients pretty often about planning the introduction of new services and I’ve written about that subject here too.
As well as being a great interviewer (the session was over an hour long but everything flowed great), Robin has what I think is a unique approach to helping agencies with their new business.
Data Hive uses a data-driven, depth research content strategy approach. There’s more info on the site about that, have a look.
And if you are looking at introducing new services (or rebooting existing ones) into your marketing or creative agency in a sustainable, profitable way, just get in touch with me.