Just a short post to actually highlight a longer one I wrote in 2014 about the agency discovery process and how agencies (a) can get clients on board with running these and (b) how to charge for them and (c) research sources and workstreams.
This post started out as a quick LinkedIn video update but I thought I would expand it as a signpost post here on my blog.
Do you undertake in-depth discovery for your clients?
Do you have a systematic agency discovery approach for your team to take in collating all the research and added night and value to any resultant brief?
Do you ever have issues charging for that work?
Let me know, I’d be interested to know.
Article photo – Startup Stock Photos