NaBloPoMo – that’s blogging to you and me – why bother?

It’s not just Movember, it seems. Did you know it’s NaBloPoMo time also? Me neither. That’s National Blog Post Month (the month being November) – an initiative from the BlogHer network and being promoted by WordPress. Which is where I heard of it. Now I’m not being too curmudgeonly in saying I won’t be taking part on the daily posts thing. But I won’t. It …

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LinkedIn Marketing – the flawed new endorsement feature

I ran a couple of sessions this week for two sets of clients about LinkedIn Marketing e.g ‘getting the most out of LinkedIn’ and the timing of that coincided with the new Endorsements feature that was launched. Actually, I think it was announced at the end of September but I didn’t notice the feature until this week. And not so much announced as ninja-dropped on everyone with little …

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Guest Post on the Connection Seating blog

I’ve written a guest post over on the Connection Seating blog about working with the team there to utilise social media to build brand awareness and engagement with their markets. I’ve enjoyed working on the blog creation with both Connection and also What Creative, who produced the site design and built the framework with Responsive Design principles.  Which as well as being top-notch best practice also resonates with Connection’s design ethos – we really do work in a liquid way nowadays. Thanks …

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Corporate blogging for marketing – good idea? bad idea?

Corporate blogging for marketing – good idea? bad idea? (actually the question that prompted this quick post was : Do you think there’s any point in a corporate blog?) Good idea, in my view. For a host of reasons. It’s a question that has come up recently over on the UK Marketing network group I’m in, on LinkedIn. And I was a bit …

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