3 tips for innovating with social media tools (guest post on @The_FPB)

The Business Show 2013 #TBS2013

  How can social media tools help you innovate your business? As mentioned a while back, I’m supporting the Forum Of Private Business at the forthcoming Business Show at Olympia. I’ll provide the presentation as a slideshare after the event and add a link to this post but in the meantime I wrote a guest post on the FPB blog …

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Ah, there you are – why you should always audit your social profiles

Mark Kelly digital about.me page

I had a reminder this week from about.me that (a) I had a profile with them and (b) that people had been checking it out (I wrote a bit about the about.me service when it first came out). They sent me an email out of the blue to say they hadn’t seen me for a while – and that people had been viewing my profile. …

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LinkedIn endorsements for profile growth

  Agency Leader? Are you using LinkedIn’s endorsements feature as part of your profile growth? (and by association, that of your agency). Maybe you think it’s a fairly meaningless feature, randomly clicked on by people who have no idea if you have a particular skill or not. Well, I carried out a rough and ready quantification to see just how …

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The 4 Cs of Content Marketing

A post over on hubspot last week was another reminder (not that we collectively need it..) that there’s a lot of channels available now to market / share via. And you constantly need to stay curious and evaluate which of those could be good for your own objectives and marketing efforts. The question posed (“is Instagram’s new Pinterest-like web platform worth your time?”) would have sounded like martian to the …

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