What’s LinkedIn’s Social Selling Index Tool all about?

Hands typing on a macbook to illustrate social selling blog ppost

If you haven’t used it yet, LinkedIn’s ‘Social Selling Index’ is a useful tool to gauge and then improve your agency / personal / brand profiling and lead generation efforts. As LinkedIn say “Leading social sellers create 45% more opportunities”. Social sellers don’t have to be corporate / account sales people.  I’ve recommended to clients that they have everyone in …

Read moreWhat’s LinkedIn’s Social Selling Index Tool all about?

Social media for retail – a short guide

Image of Corner Shop for a social media for retail blog post

I can’t often talk about the work I do when I support agencies as it’s under NDA. That’s the case this time around too. But what I can say (I sound like a politician now) is that I just wrote a short guide about using social media for retail business growth. Specifically, the guide focused on one section of the retail sector: …

Read moreSocial media for retail – a short guide

Social Media hasn’t helped Innocent sell drinks. Really?

Innocent Drinks AGM 2011

A client recently sent me a note with a link that stopped me in my tracks. I’m paraphrasing here but “Social Media doesn’t work”, they said, “Innocent Drinks says so”. Say what? Innocent Drinks are the darlings of social media, oft held up as master practitioners. Looking for a social brand to illustrate a presentation? Image search an Innocent Smoothie …

Read moreSocial Media hasn’t helped Innocent sell drinks. Really?

Best practice customer complaints management on social media

Angry woman via Flickr image Creative Commons licence

I was asked recently to contribute some tips to the Real Business website. The brief was: ‘what advice would you give to businesses about handling customer complaints on social media?’. There were some great answers from the contributors. My 3 tips are below. The one I’d re-emphasise would be getting a plan in place before you need to react – …

Read moreBest practice customer complaints management on social media