Inside Track: the UX Designer

jess sherratt UX designer

In this inside track I talked to a UX (User Experience) Designer, a role that, despite conferences, books and common acronym usage etc, is maybe still misunderstood (both in client and occasionally agency world, imho). Personas, Site Maps, Wireframes.. The role of UX makes the difference between a lovely looking but ineffective website and a site that really engages your …

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Inside Track: The Social Media and Marketing Consultant

Planning Workshop Social Media Consultancy image courtesy of PLACE built environment

  As part of the ‘Inside Track’ series I’m running this year, I lift the lid on various roles in the industry. Everything you ever wanted to know about an IA / PM / UX  etc (we love our acronyms) but were too afraid to ask. This time around is Michaela Laubscher, Marketing Consultant and Director of Fuelled by Social Alchemy. Since 2010 …

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Inside Track: The Account Planner

Account Planner seminar gemma Teed

I’ve been asked a few times by clients (including some agency clients) what exactly an SEO / Planner / UX / back-end Dev does.. and why they need to be included (and paid for) on a project. ‘Because’ doesn’t cut it.. So I thought I’d start a new series for 2014 to lift the lid on various roles in the industry. …

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