Inside Track: The role and thoughts of an SEO

James Armstrong agency SEO role

This Inside Track interview features the thoughts of an SEO, James Armstrong. Actually, as well as being an SEO specialist, James has wider digital marketing, PR and journalism experience. James also looks at the year ahead for SEO – a ‘lively’ one for sure…  Your Granny is on an elevator: can you explain your role in a sentence? I help businesses to …

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Inside Track: the PPC specialist

Martin Davies PPC specialist agency role spotlight

The agency role in the spotlight this time is with Martin Davies, PPC specialist and owner of Colossal Search, a PPC agency. Colossal Search plans and manages PPC accounts across all biddable media platforms (which includes Google Adwords, Bing, Yahoo, Facebook, Linkedin and Twitter). Your Granny is on an elevator: can you explain your role in a sentence? I place advertisements for companies Google …

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Inside Track: the digital marketing Insight Manager

digital marketing insight manager

This Inside Track features Alina Sisianu. Alina is the Insight Manager at Pauley Creative, a great agency staffed with some clever folk and focusing on results-driven digital marketing for the Construction Industry. Which means Alina is always in demand, so it was great to get some of her time. Your Granny is on an elevator: can you explain your role in a …

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Inside Track: The Conversion Rate Optimisation Consultant

David Mannhein CRO Conversion Rate Optimisation website graphic

The CRO specialist / Consultant. In this case David Mannheim, who I’ve met a couple of times and have always been impressed with his enthusiasm and obvious knowledge. This is a role that may be not that well known to some of you, including some agency folk. But if your website (or client’s website) is instrumental in the success of the business/brand …

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