Usually at this time of the year I’d be thanking my clients for allowing me to work with them in 2016, in the form of something nice from Hotel Chocolat. It may not be the most imaginative approach but it’s something I’ve done since I launched my consultancy a few years back. This year though I’m doing something a bit …
I just had some training days I was about to run for an established provider pulled at the last minute. The reason? Only a handful of people had signed up for the course(s) that were to run in central Manchester. On the surface there appears to be (in this instance) a lack of need or interest and / or commitment …
There’s been a fair bit of commentary recently about the accelerating development of AI in Marketing. Wider conversations about Artificial Intelligence have gone beyond the uh-oh moment of Watson winning game shows etc. And I got to thinking about what that might mean in my industry. What does the rise of AI in Marketing, in all aspects of the business, mean for marketing communications …
Read moreAI in Marketing – how will it disrupt the agency world?
The CRO specialist / Consultant. In this case David Mannheim, who I’ve met a couple of times and have always been impressed with his enthusiasm and obvious knowledge. This is a role that may be not that well known to some of you, including some agency folk. But if your website (or client’s website) is instrumental in the success of the business/brand …
Read moreInside Track: The Conversion Rate Optimisation Consultant