AI in Marketing – how will it disrupt the agency world?

AI in Marketing image ROBOTLAB Writing Robot

  There’s been a fair bit of commentary recently about the accelerating development of AI in Marketing. Wider conversations about Artificial Intelligence have gone beyond the uh-oh moment of Watson winning game shows etc. And I got to thinking about what that might mean in my industry. What does the rise of AI in Marketing, in all aspects of the business, mean for marketing communications …

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Inside Track: The Conversion Rate Optimisation Consultant

David Mannhein CRO Conversion Rate Optimisation website graphic

The CRO specialist / Consultant. In this case David Mannheim, who I’ve met a couple of times and have always been impressed with his enthusiasm and obvious knowledge. This is a role that may be not that well known to some of you, including some agency folk. But if your website (or client’s website) is instrumental in the success of the business/brand …

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