Qualifying new business enquiries in your agency

Agency Qualifying New Business shot via Startup Stock photos

Hopefully your creative or marketing agency machine is firing on all cylinders. The efforts of your new biz director / partner (if you have one), you and your team (everyone has a part to play) are leading to enquiries. In fact (and ideally) your profile – your reputation – in the market and your structured inbound marketing endeavours should mean that prospects come to you …

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Personal Branding and you – a great infographic

Personal Branding infographic snippet

The post is about your personal branding. And mine. If you read my blog, you probably work in (or own) a creative or marketing agency or are a client marketer. It doesn’t matter at what stage of your career you are at: you should be attending to your personal branding. And that means more than the LinkedIn profile languishing in …

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Customer Journey Mapping – some resources

customer journey planning workshop illustration

Customer Journey Mapping: this follows on from Buyer Persona workshops that I’ve run with different Agency and brand clients over the last four years. So why map out your different types of customers’ journeys (towards engagement with you)? The maps you create ultimately exist to improve the customer experience (on and / or off line). Which means better acquisition and …

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