Using LinkedIn to generate business (the must-try-harder post)

I’ve been guilty, oh internet, of not practising what I preach about LinkedIn. (updated note: this was 2012 .. fast forward to 2017 and I’m all over it] Certainly when it comes to the use of LinkedIn as a lead generating, business building channel. I seem to naturally favour Twitter to read and share links: to garner views and provide (I hope) ‘value’ to …

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Triangulate your thinking – gain better insights for new business

Agency Growth Account Handler meeting

It’s easy to get myopic when you’re busy and working on new business. Soon as the brief lands; you hit the keyboard and start with the solution writing. That doesn’t always lead to the best insights for new business. But I’ve been reminded again recently of the need to hang fire and if at all possible, triangulate your thinking. By that I mean (and may be stating.the.very.obvious) : look …

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Stay Curious – a lesson from Instagram

I’m curious, I try stuff out all the time. Web services, gizmos, apps. I have beta accounts on the go. But I had a reminder a couple of weeks ago that it’s easy to get into fixed thinking without realising and that’s not so good in the fluid space of digital. I’ve been using Flickr for a few years and have …

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event roundup: The future of ecommerce from @CIMManchester #futureecommerce

One million people employed in the ecommerce industry in the UK. Quite a statistic  – one I picked up on Tuesday night at an event hosted by the CIM Manchester team. And supported by Manchester Digital and sponsored by Orchard Recruiting,  I think I got that  right. Anyway, it was a good event. I wasn’t sure if this was going to be a tech based thing (new developments in functionality, how …

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