Best practice customer complaints management on social media

Angry woman via Flickr image Creative Commons licence

I was asked recently to contribute some tips to the Real Business website. The brief was: ‘what advice would you give to businesses about handling customer complaints on social media?’. There were some great answers from the contributors. My 3 tips are below. The one I’d re-emphasise would be getting a plan in place before you need to react – …

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Make friends with your Buyer Personas

Image of a student as a Buyer Persona illustration

I’ve been working with a few different clients (agency and direct clients) recently on a mix of content marketing and also website design and build projects. All of these benefited or will benefit from a Personas creation exercise. Creating personas isn’t new but it still seems to be an overlooked part of a marketing strategy on occasion. If the concept of Personas …

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Content marketing needs .. content. What if you hit a block?

Writers Block Business blog photo example

Writers Block photo example

Content marketing is sound marketing (I’m avoiding a big discussion on what constitutes ‘sound’ marketing paradigms here) but it needs lots of content. Which gives you a headache if you are time poor or inspiration poor. The time poor thing is a biggie, whether  you’re an organisation or you’re an indie / consultant like me. But you can fix that to some degree by  setting up a great content team (not all on one set of shoulders), outsourcing some elements, using guest contributors etc.

So what if you now have the time but you get hit by Writer’s Block?

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Video in content marketing – the why and how of it

Making of Why Chair video with Us and Them

Making of Why Chair video with Us and Them

I’ve  been working with three (to be precise) clients who are using video in their inbound / content marketing mix and in the meantime I realised that this post has been sat in my drafts folder for months. So I’m dusting it off : video in content marketing – the why and how of it.

Disclaimer – this is a blog post but it really should form the storyboard for a video, shouldn’t it?

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