Content marketing is sound marketing (I’m avoiding a big discussion on what constitutes ‘sound’ marketing paradigms here) but it needs lots of content. Which gives you a headache if you are time poor or inspiration poor. The time poor thing is a biggie, whether you’re an organisation or you’re an indie / consultant like me. But you can fix that to some degree by setting up a great content team (not all on one set of shoulders), outsourcing some elements, using guest contributors etc.
So what if you now have the time but you get hit by Writer’s Block?