Triangulate your thinking – gain better insights for new business

Agency Growth Account Handler meeting

It’s easy to get myopic when you’re busy and working on new business. Soon as the brief lands; you hit the keyboard and start with the solution writing. That doesn’t always lead to the best insights for new business. But I’ve been reminded again recently of the need to hang fire and if at all possible, triangulate your thinking. By that I mean (and may be stating.the.very.obvious) : look …

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The IPA Ad School 2012

Having written the last post about finding work within an agency, I just spotted that the IPA (mentioned in that post) are running an ‘Ad School’ this summer. More details are on their site: http://www.ipa.co.uk/Content/Ad-School-2012 It looks a great initiative – get stuck in!   Related articles erm, what is it exactly that Planners do again? (almostalwaysthinking.com) Creative firms’ jobs plan for school leavers …

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So you want a job an agency? 10 tips on that initial approach

Agency staff discussing how to get a job in an Agency

Want a job in a creative or marketing agency? (note: written originally in 2012, all of my advice still stands but I have updated some links as of Oct 2015) For agency you can read : advertising, marketing, digital marketing, design agency etc. What I’m covering applies to all these fields I reckon. The reason for this post is that over the …

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