Inside Track: The Social Media and Marketing Consultant

Planning Workshop Social Media Consultancy image courtesy of PLACE built environment

  As part of the ‘Inside Track’ series I’m running this year, I lift the lid on various roles in the industry. Everything you ever wanted to know about an IA / PM / UX  etc (we love our acronyms) but were too afraid to ask. This time around is Michaela Laubscher, Marketing Consultant and Director of Fuelled by Social Alchemy. Since 2010 …

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The agency discovery process – what is it and how do you charge for it?

Discovery stage digital skills image at an agency

I wrote an article and an accompanying checklist about the agency discovery process over on the Smart Insights website. Discovery.. what’s that then? The term discovery features (as the first ‘D’) on a lot of agency 4D or 5D process charts. Those charts you’ll see at a pitch if you are a client or in an induction if you just joined the …

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