Articles related to the life and growth of creative agencies.
There was a kerfuffle among creative agencies a couple of weeks ago – or at least amongst those who had seen the disparaging video from Immaculate Contraption, which takes apart all those differing agency roles. Take-out: you just don’t need the varying agency roles that agencies retain in-house to make brilliant films (read: or other effective creative content). To quote Immaculate Contraption: bypass …
I was recently asked to suggest one ‘top tip’ for agency owners or senior teams related to running a profitable agency. We all know the adage (although I can’t find the source of it) of “turnover is vanity, profit is sanity but cash is reality”. Have a look at the feature that Scale put together from a range of experts …
I recently wrote a piece for Smart Insights that included thoughts from me and some pearls of wisdom from agency owners, all about growing digital services.
That’s growing digital services without hitting the mistakes that some start-up, fledgling or offline agencies might make.
I was asked this question last week by two agency heads.
Growing your agency is difficult, if only a bullet point list was the answer.
But some of the points below may act as a catalyst and spark a thought for you.
They’re complimentary to a more in-depth guide I wrote over on the Smart Insights site around new business development.
This list comes from my experience working with agency clients over the last four to five years (and as senior bod within agencies for years before that).