The agency discovery process – what is it and how do you charge for it?

Discovery stage digital skills image at an agency

I wrote an article and an accompanying checklist about the agency discovery process over on the Smart Insights website. Discovery.. what’s that then? The term discovery features (as the first ‘D’) on a lot of agency 4D or 5D process charts. Those charts you’ll see at a pitch if you are a client or in an induction if you just joined the …

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Digital project cost estimates – templates to use

Agency digital marketing budgeting template blog post image

Getting your digital project cost estimates right is paramount for the future profitability of any Agency. Underestimation of time, skills or external costs or missing off whole services areas (e.g giving away the upfront thinking for free) can cost you dearly. You are – or you employ – clever, creative people: make sure you recoup on the costs of that skill and experience. To …

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LinkedIn endorsements for profile growth

  Agency Leader? Are you using LinkedIn’s endorsements feature as part of your profile growth? (and by association, that of your agency). Maybe you think it’s a fairly meaningless feature, randomly clicked on by people who have no idea if you have a particular skill or not. Well, I carried out a rough and ready quantification to see just how …

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Agency New Business – sort out your approach

New Business Agency New Business pitch meeting via unsplash

  Agency New Business is not easy, there’s no magic wand, no silver bullet. But there are some things you can attend to, to sort out your new business. This was the message coming cover loud and clear at two different events I attended this week in Manchester. Both aimed broadly at the agency / creative services industry. Art Of New Business The first was an event run by The Art …

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