New guide from me on Smart Insights – Account Growth planning

Hot Air balloons Flickr Mark Kelly blog

Smart Insights just published a new article/ guide and also a planning template, written by me, to help Agency account owners or senior account handlers plan effective Account Growth. The Smart Insights guide to Account Growth planning will hopefully help agency compadres structure how they approach the subject. As I say in the article, effective new business endeavours are vital (be that …

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The agency discovery process – what is it and how do you charge for it?

Discovery stage digital skills image at an agency

I wrote an article and an accompanying checklist about the agency discovery process over on the Smart Insights website. Discovery.. what’s that then? The term discovery features (as the first ‘D’) on a lot of agency 4D or 5D process charts. Those charts you’ll see at a pitch if you are a client or in an induction if you just joined the …

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Digital project cost estimates – templates to use

Agency digital marketing budgeting template blog post image

Getting your digital project cost estimates right is paramount for the future profitability of any Agency. Underestimation of time, skills or external costs or missing off whole services areas (e.g giving away the upfront thinking for free) can cost you dearly. You are – or you employ – clever, creative people: make sure you recoup on the costs of that skill and experience. To …

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