It was great to see an Agency Blog Award as a category in the inaugural UK Agency Awards. Most (not all ) agencies have an active (emphasis on active) blog but I was talking to someone last week who categorically felt they didn’t need a blog and thought they wouldn’t have the time for managing one. Yikes. There are loads of ‘should we?’ …
If you are a fledgling or offline agency looking at growing digital services (of any kind) and you didn’t catch the recent Smart Insights webinar that I presented, it’s available over on BrighTALK now: Growing your agency with digital services. There are a lot of watch-outs re: launching (or expanding) what you offer clients across digital marketing. Hopefully this resource will help you. …
A new checklist / template from me, all about approaches to marketing your agency, is live on the Smart Insights digital marketing toolkit. ‘Marketing an agency for new business’ is a Word template for reviewing your marketing approach as an agency (yes, cobbler’s shoes and all that.. agencies should take time to create a structured approach to their own marketing). It …
Smart Insights just published a new article/ guide and also a planning template, written by me, to help Agency account owners or senior account handlers plan effective Account Growth. The Smart Insights guide to Account Growth planning will hopefully help agency compadres structure how they approach the subject. As I say in the article, effective new business endeavours are vital (be that …