I work primarily through agencies to support their brand clients. But I do take on some direct client work as a Digital Marketing Consultant, on occasion –  if it is a right fit for me (and you!).

The areas I help direct clients with are –

Digital Marketing Consultancy work:

  • Creation of digital marketing roadmaps. What’s best for your business?
  • Agency selection: finding you the right agency to work with
  • Research and Insight: Sourcing, commissioning and interpreting desk, market and consumer research in all its forms.
  • Developing effective strategies for the most appropriate channels.
  • Technology for Marketing: reviews and recommendations.
  • Campaign concepting and creative / proposition development.

Digital Campaign Project Management / Producer stuff:

(for when you already have the strategy in place)

  • Writing the brief and all project documentation.
  • Specialist supplier selection (I have a great trusted network of creative and techies).
  • Project management: of any and all digital marketing projects.
  • Quality Control and testing (including usability).

Digital and Content Marketing Training:

As well as a Digital Marketing Consultant, I train both small and large groups in all things ‘online marketing’. I have trained others in various countries and lectured at universities and for the IDM.

Example training I can provide:

  • Social Media training.
  • What’s new in digital marketing?
  • Effective Content Marketing
  • Usability and Accessibility.
  • Buyer Persona creation workshop
  • Or provide specific bite-sized talks like ‘How to create and write a successful blog’.

 

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