Using LinkedIn to generate business (the must-try-harder post)

I’ve been guilty, oh internet, of not practising what I preach about LinkedIn. (updated note: this was 2012 .. fast forward to 2017 and I’m all over it] Certainly when it comes to the use of LinkedIn as a lead generating, business building channel. I seem to naturally favour Twitter to read and share links: to garner views and provide (I hope) ‘value’ to …

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7 Days in June 2102 launch night: describing the UK Freelance Economy @7daysinjune2012

I was at the launch night of 7daysinJune at Media City on Tuesday night (actually, at Salford University’s really nice media / digital space there). What it’s about: 7daysinJune is all about making (7) films in 7 days. It’s about freelancers working with students to a tight deadline : “For 7 Days in June, a team of creative freelancers will come together and …

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Triangulate your thinking – gain better insights for new business

Agency Growth Account Handler meeting

It’s easy to get myopic when you’re busy and working on new business. Soon as the brief lands; you hit the keyboard and start with the solution writing. That doesn’t always lead to the best insights for new business. But I’ve been reminded again recently of the need to hang fire and if at all possible, triangulate your thinking. By that I mean (and may be stating.the.very.obvious) : look …

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Stay Curious – a lesson from Instagram

I’m curious, I try stuff out all the time. Web services, gizmos, apps. I have beta accounts on the go. But I had a reminder a couple of weeks ago that it’s easy to get into fixed thinking without realising and that’s not so good in the fluid space of digital. I’ve been using Flickr for a few years and have …

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