Growing digital marketing services in your agency

differing agency roles in a creative agency

Traditional creative or marketing agency or startup digital agency? And thinking about growing digital marketing services in your agency? Then the slideshare I created and featured below is for you. The deck was originally for a global agency growth seminar – The Digital Agency Summit – to show agencies how they can leverage traditional agency experience to accelerate growth in …

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Running an event to promote your agency expertise

Pauley Creative deconstruct event promoting agency expertise

I spoke at a great event last week, devised and hosted by Pauley Creative.

I’ll let the short video I made the following day explain a bit more – but in essence events are a great way to promote your agency expertise.

There’s a lot of planning involved but if done right (as the Pauley Creative guys did) it’s a great way to serve existing clients, meet potential new ones and generate lots of content that will feed your inbound marketing for a long time ahead.

 

Keeping your agency up on digital marketing developments

Photo from Pixelbay to illustrate keeping up with digital

How does your agency keep on top of digital marketing developments? Maybe less of an issue if you’re a specialist shop (maybe). But from experience, it’s a challenge for a lot of folks. You want to have a solid feel for what’s not just ‘new’ but what might have a great impact on your clients’ businesses. I recently created a …

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