Agency growth support.
“How do I profitably grow digital marketing services in my agency?”
It’s a question that keeps a lot of agency owners up at night.
Every type of agency is employing digital marketing in its various guises, both for their clients but also to fuel their own agency growth.
Getting the right mix of services and people for you – and with an operational approach that makes those services profitable – is the goal I help you meet.
“Mark is a consummate professional, he works hard and gets digital, across all its many platforms. He is easy to work with, adds real insight and value.”
CEO, Integrated Agency.
My approach to agency operations and agency growth.
Through my experience of working with agencies over the last few years (and being at senior level inside them before that), I have developed a framework of resources and approaches that helps transform your agency.
See the panel below for an overview.
The framework flexes depending on your business goals and needs.
The first thing I do is listen to what those are rather than imposing a rigid tick-box approach.
My approach has worked for every agency client that I’ve supported over the past few years.
Away from strategy and frameworks, I also get stuck in where needed and help on pitches, act as project director or senior digital lead.
Whatever works for you to grow your digital revenues!
Example support areas
- The New Business framework, including defining a robust value proposition.
- Effective processes and job management – get it right first time.
- Digital skills and team training (e.g confident account handlers grow more business).
- Recruitment approaches.
- Improved client satisfaction and retention.
- Account growth planning
- Specialist digital services partner selection and management.
- Charging models and profitability.
Helping you with your clients
As well as devising strategies and supporting pitch or business development work, I also work directly on projects for clients. Some example projects in last few years include:
- Devising and running social media workshops, creating blueprints / content plans and managing content on an ongoing basis: B2B and B2C.
- eCRM and eCommerce strategy creation.
- Market audits on world class CMS solutions for national home security provider
- Inbound marketing strategy and blog launch in the B2B market
- Assisting on new business initiatives on various major brands
If you have any questions or want help in growing your digital creative or marketing agency please give me a shout.